Anyone who owns or runs a successful business in Torbay, Exeter, Plymouth or across Devon would generally agree that maintaining your reputation matters. It can be the very reason that some customers return to you time and again in preference to a competitor and can make the difference between success and failure.
However, managing your reputation can be quite challenging. Whether you are a large or small business, waking up one morning to find that a faulty product, a staff member stealing or an accident in the workplace has suddenly become the centre of a media storm can seriously threaten your business reputation.
According to a study by the Economist Intelligence Unit 75% of a company’s market value is linked to its reputation.
Surviving an adverse situation doesn’t have to mean the end but to protect your reputation you need to act fast!
Appoint a good spokesperson and ensure they are available to speak on all media types such as radio, TV and social media.